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Resume

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Summary

With over 20+ years of illustration, visual design, interaction design, and user experience expertise, her work breathes innovation and pixel-perfect execution into every project she touches. Boasting an impressive body of work for name brands as well as small local businesses, she has worked in a variety of environments, from the Internet start-up and established agencies, to global clients. She is considered a business savvy designer who understands budgets, business requirements, and project management. Her visionary designs demonstrate artistic passion, a penchant for smart risk-taking, and insistence on excellence.

 

Specialties:
User Experience, User Interface, Information Architecture, Interaction Design, User Research and Analysis, Usability Testing, Remote User Testing, Rapid Prototyping, Agile Methodologies, Product + Services Design, Responsive Design, Mobile Applications, Corporate Identity Development, Storyboarding, Multimedia - Audio, video, editing, animation and digital image effects.

Skills

FIGMA

SKETCH

ADOBE XD

PRINCIPLE

ZEPLIN

INVISION/ STUDIO

AXURE

ILLUSTRATOR

PHOTOSHOP

AFTER EFFECTS

INDESIGN

OMNIGRAFFLE

BALSAMIQ

KEYNOTE / POWERPOINT

FINAL CUT PRO

HTML/CSS/JS

Work

experience
 

Product Designer (Freelance)
GetZeals | December 2023 - present

GetZeals is a platform that helps restaurants host successful fundraisers. It seamlessly connects restaurants with local schools and organizations, driving increased sales in restaurants while at the same time supporting local community causes.
• Produced end-to-end flow for First Experience in the native app, desktop and web mobile.

Product Designer II (contract/remote)
One Medical (Member Security & Services) | April - Aug 2022

One Medical is a primary care platform challenging the industry status quo by making quality care more affordable, accessible and enjoyable.
• Created best in class, meaningful member experiences for our patients in person, over the phone, and through messaging.
• Designed guides for our members as they navigate a complex healthcare system including but not limited to needs tied to insurance, billing inquiries, and appointment management.
• Maintaining the look and feel of both patient and employee facing spaces.
• Identifying and making visible metrics for tracking experience.

UX Lead (contract/remote)
Pathway Labs | February - July 2022

Pathway Labs mission is to change the current stream of online and specialty trade education.

• Designed engaging web applications for student and admins of the trade school space.

• Remote and onsite collaboration with teams to understand requirements, identify core problems to be solved, and translate this understanding into compelling, elegant, and easy to use consumer experiences.

• End to end experience of a student's lifecycle and post-grad success tracker.

• Scholastic and financial applications.

• Data visualizations and reports.

• User journeys visual footpath.

• Audits for QA.

Sr.UX Designer (contract/remote)
ExpediaGroup (CPCE-XD) | Jun - Dec 2021

ExpediaGroup strives to make a difference as one of the most loved brands in the world and excel in the dynamic travel industry.
• Lead UX in crafting engaging and effective product solutions to customer problems on both website and native apps.
• Demonstrated solid understanding of common visual and interaction design principles and practice, and create appropriate sketches, wireframes, flows, design comps, and prototypes with guidance.
• Partnering with product managers, engineers and researchers to oversee people's experience of a product from conception through launch.

UX Lead (contract/remote)
GreenSpark | May - Nov 2021

Leader of GreenSpark's new, modern, and easy-to-use workflow software designed specifically for scrap yards. Building an end-to-end suite of features for optimizing scale operators and payouts for materials.
• Make strategic, data-based decisions with the product owner and stakeholders.
• Design enterprise quality components, foundational utilities, and highly functional proofs-of-concept.
• Leverage and contribute to design systems that optimize for flexibility, re-use, usability, performance, brand distinction, and visual appeal.

UX Lead (contract/remote)
Go Ship | April - May 2021

GoShip.com is a one-stop shop for logistics shipping needs.  

  • Design improvements for GoShip's booking flow and results page.  

  • Desktop & responsive design aiming to improve high conversion rates and account registration.  

  • Visual Design, Style guide & design systems were also part of the delivery.

Product Design Lead (contract/remote)

AQAD | September - January 2021
  • Redesigned the booking process for House of Aia (client) for a seamless flow from their current site.

  • Synthesized high-level business requirements into usable and elegant design solutions for the desktop space as well as mobile.

  • Built detailed wireframes for simple consumer web and mobile applications quickly in Figma.

Product Design (contract/remote)
CLIPr | May - September 2020
  • Collect and assimilate customer data to guide machine learning and development.

  • Align with customer and business objectives.

  • Define strategy and recommend user-centric decision making.

  • Designed purchase flow for subscription and additional services.

Visual Design | Wall Mural (contract/remote)
Instacart | December 2019 - August 2020

A mural project displaying all the interworkings of the engineering team and inspiration wall.     

  • Display complex hierarchy of team structure, inspire growth and prepare files for large-scale printing on 18ft x 8ft wall.     

  • Methods include, sketching, rendering files in Illustrator, Photoshop and Indesign.

UX Lead | Creative Direction - Product (contract/remote)
Questel | October 2019 - April 2020 

Contract assignment creating a new tool that will give a competitive advantage in the patent industry. This tool is providing a single place to obtain all patent services.     

  • Streamlining complex data sources and workflows into dashboards that provide valuable insights into the intellectual property process and project management.

  • Manage UX projects and create UX statement of work (SOW).  

  • Designed purchase flow for subscription and additional products and services. 

  • Collaborate with product owner and stakeholders to implement portal requirements.     

  • Deliverables included visual design, style guide and component library.

Design Lead | Creative Direction - Product (contract)
Roofstock | September - Dec 2018

Contract assignment with The Six.co (Strategic & Business Design Consultants) as in-house design agency for Roofstock. 

  • Led UX design for new B2C channel and achieved an increased of 126% in the number of investors on the Roofstock Marketplace in 2018.     

  • Market Segment Acquisition: Captured new audience segment (SFR investment properties) by developing UX strategy and correlating content for Roofstock.

  • Evolved and maintained Roofstock’s brand and user experience.     

  • Leveraged research data, design principles and objective information to support design decisions. 

  • Designed purchase flow for subscription and additional products and services. 

  • Actively involved in defining product strategy and thinking in terms of design systems.   

  • Developed UX strategies in collaboration with product managers and design peers.

UX|Lead Visual Designer - Product
PagerDuty | ​August 2016 - March 2018

Accepted full-time position within the Product Team after successful contract assignment. Implemented user-centered design of $1.8 billion Digital Operations Management site, contributing to the following results:

  • 2017 Gold Winner - Stevie Awards | New Product or Service of the Year - Software/IT Service Solutions.

  • Multimillion-Dollar Sales Growth: Credited with driving sales growth of $3.5M following Operation Command Console launch.

  • Alert Notification Improvement: Reduced redundant notifications by 18% after implementing site improvements to functionality, design and navigation based on results of user research. 

  • Leader of the visual language for a new centerpiece for the company's web and mobile experience. 

  • Redefined the product's experience. 

  • Produced high-quality mock-ups and final assets in various formats as needed by the UX and development team. 

UX|UI Designer - Mobile (contract)
SmartEar | ​May - August 2016
  • Led design explorations, evolutions and pixel-perfect delivery of wearable mobile products for Android.

  • Involved in every phase of a project including creative direction, styleframes, storyboards, and animation.

UX|UI Designer - Mobile (contract)
U-Me | May - August 2016
  • Designed native mobile app for iOS aimed at college students.

  • Translated conceptual ideas into design solutions, while supporting visual design development.

  • Created wireframes, mockups, prototypes, and other deliverables according to device resolution.

Principal Designer - Mobile (contract)
Nightingale | ​April 2016 - June 2016
  • Lead user experience/interface designer of the IoT product.

  • First Experience, animation, UI design, and interaction prototyping. 

Visual Lead / User Experience
Autodesk | ​March 2007 - June 2015
  • Led UX and UI for Autodesk Account’s new launch in a fast-paced agile environment. Additional role as UX lead for Autodesk App Store.     

  • Increased Autodesk’s ARR(Annualized Recurring Revenue by  31% (constant currency basis) since the rollout of Autodesk  Account Cloud Subscription Service.     

  • Subscription plans increased 252,000 - 3.12 million at the end of the third quarter.   

  • Autodesk App Store Site and Mobile improvements led to 1 million downloads by second quarter of 2015.   

  • Designed purchase flow for subscription and additional products and services. 

  • Leader in design strategy and planning.     

  • Collaborated with the product manager and developers through concepts, wireframing, user flows, prototyping, spec development, asset development and QA.

  • Created a responsive framework to ensure a cohesive and fluid user experience across multiple platforms.   

  • Developed and drove adoption of design and visual standards for web services.

Art Director (contract)
SocialMoms | ​2009 - 2014

  • Creative ideation and design implementation of custom ads for multiple campaigns.

  • Concept to completion of rich media ads and page designs within tight time restraints.  

  • Collaborated with marketing to ensure brand consistency across signage, rich media ads and online presence.

Art Director (contract)
GameCrush | ​2010 - 6 months

 

  • Start-up game site in agile environment, site redesign concepts, art direction and designs.

  • Collaborated with development team effectively delivering and executing business requirements at the highest level.

 
Principal Visual/UI Designer (contract)
Cisco | 2010 - ​6 months

 

  • Created visual designs and storyboards of the customer end-to-end experience with support application.

  • Production tasks included image processing and improving UI designs based on User Research findings.

Principal Visual/UI Designer (contract)
EcoSynergy | 2008 - ​2009

 

  • Determined the creative vision of their company by working closely with co-founders.

  • Defined product scope and developed all product requirements by redesigning company website using current identity logo from concept to completion including IA, page flow and navigation.

 

Principal Visual/UI Designer (contract)
Alchemy Labs | 2008 - 3 months
 
  • User Interface design, custom graphics, and icons.

  • Developed prototypes of the user interface for a 3D software product.

Principal Visual/UI Designer (contract)
Organic | 2008 - 1 month
 
  • Created effective web banners of various sizes for Bank of America and trouble shooting data restrictions under tight deadlines.

 

Art Director (contract)
Liftopia | 2008 - 5 months
 
  • Redesigned company website using current identity logo.

  • Re-branded entire client website from concept to completion including UX, IA, page flow and navigation.

  • Developed information architecture strategy and application interface design.

 

Art Director (contract)
MB Investments | 2003 - 2008
 
  • Extensive branding and identity package for a San Francisco realty investment company.

  • Art direction of press kit, letterhead, envelopes and business cards.

 

Motion Graphics/Animator (contract)
Carat Fusion | 2007 - 2008
 
  • Animated 2 bumper series for Adidas campaign.

  • Approximately 2 million viewers in Times Square, NY.

 

Sr. Visual Designer (contract)
Arup | 2006 - 4  months
 
  • Prepared dynamic PowerPoint presentations for executives.

  • Converted complex maps to simple, comprehensible graphics.

 

Sr. Visual Designer (contract)
First American Title | 2005 - 2006
 
  • Redesigned web site and banners for new Latino site.

  • Created banners that reported to be viewed 140,000 times in December and clicked on 3,300 for a click through rate of almost 2.5%.

 

Motion Graphics/Animator (contract)
Spark Alley | 2004 - 2006
 
  • Provided dynamic concepts and animation series to be displayed in Palm, Inc. kiosks.

  • Worked closely with lead designer for animation transitions, style and concepts for Palm, Inc. Air Canada airport signage.

  • Redesigned Power Point presentation for executives at Palm, Inc. trade show in Spain.

 

Motion Graphics/Animator (contract)
UPN 44 Network | 2005 - 2 months
 
  • Prepared winning storyboard and concepts for animation that aired December 2004.

  • Successfully executed a four second network spot in collaboration with team members.

 

Patent Illustrator
Beyer & Weaver, LLC | 1999 - 2002
 
  • Illustrated technical drawings, electrical schematics, flow charts, and process charts for patent application.

  • Delivered utility, design, and trademark drawings for the United States Patent Office.

  • Created drawings for hearings, exhibits for jury presentation and for litigation proceedings.

Education

SAE Expression College for Digital Art

Bachelor of Science - Graphic Design & Media

 

 

 

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